Cross-platform · Shops & listings
Product photos want square clarity first
Marketplaces reward sharp, well-lit squares more than fancy banners. Pick the listing size for your channel, keep the product fully in frame, then crop before upload.
Last verified 2026-09-06 Practical ecommerce listings sizes observed in community UI as of 2026-09-06. Not an official single-pixel mandate—preview on-device before you publish.
Ecommerce and listing image sizes
Practical product masters. Shop banners are separate rows—do not stretch a hero strip into a listing slot.
| Platform | Surface | Size | Ratio | Guide |
|---|---|---|---|---|
| Amazon | Product image Zoom-friendly square habit. | 2000 × 2000 | 1:1 | Open |
| eBay | Listing photo | 1600 × 1600 | 1:1 | Open |
| Etsy | Listing photo | 2000 × 2000 | 1:1 | Open |
| Shopify | Product image | 2048 × 2048 | 1:1 | Open |
| Marketplace | 1200 × 1200 | 1:1 | Open | |
| TikTok | Shop product | 1200 × 1200 | 1:1 | Open |
| Catalog image | 1080 × 1080 | 1:1 | Open | |
| Shopify | Hero banner Storefront hero—not a SKU photo. | 2048 × 1024 | 2:1 | Open |
| Etsy | Shop banner | 3360 × 840 | 4:1 | Open |
| Shopify | Collection image | 1024 × 1024 | 1:1 | Open |
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Amazon
Product image
2000 × 2000 · 1:1
Zoom-friendly square habit.
-
eBay
Listing photo
1600 × 1600 · 1:1
-
Etsy
Listing photo
2000 × 2000 · 1:1
-
Shopify
Product image
2048 × 2048 · 1:1
-
Facebook
Marketplace
1200 × 1200 · 1:1
-
TikTok
Shop product
1200 × 1200 · 1:1
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WhatsApp
Catalog image
1080 × 1080 · 1:1
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Shopify
Hero banner
2048 × 1024 · 2:1
Storefront hero—not a SKU photo.
-
Etsy
Shop banner
3360 × 840 · 4:1
-
Shopify
Collection image
1024 × 1024 · 1:1
Browser crop · stays on your device
Crop a product or listing photo
2000 × 2000
Add a photo to crop
Upload a photo—or try the sample—then pick a preset from the chart above.
Use a square listing photo, not a feed crop
Pasting an Instagram 4:5 post into Amazon or Etsy often makes zoom look soft. Marketplaces want large squares with the product filling most of the frame—lifestyle feed crops are a different job.
Shoot or export a high-resolution square (around 2000×2000), then downscale per channel if needed. Keep promotional text off the main image when the marketplace bans overlays there.
Shop banners and homepage heroes are wide marketing strips. Crop them on their own guides—never as a stand-in for the primary listing photo.
Quick picks
Match the job to the row so you do not export the wrong ratio.
- Amazon main image → 2000×2000 square, product-dominant.
- Etsy or Shopify catalog → 2000–2048 square masters.
- Facebook Marketplace → 1200×1200; not a Page cover.
- TikTok Shop → 1200×1200 product tile.
- Storefront hero only → Shopify hero or Etsy shop banner guides.
Frequently asked questions
What size should product images be?
Most major marketplaces prefer large squares. 2000×2000 is a strong shared master for Amazon and Etsy; Shopify often uses 2048×2048.
Can I use an Instagram post as my Amazon image?
Only after a fresh square crop. 4:5 feed photos leave empty bars or clip the product when forced into 1:1 zoom galleries.
Are shop banners the same as listing photos?
No. Banners are wide storefront headers. Listing photos are the SKU gallery—export them separately.
Do you upload my product photos?
Cropping runs in your browser. Download the file, then upload it in Seller Central, Etsy, Shopify, or the marketplace app yourself.