Listing photo (square)
Recommended2000×2000 1:1
Practical primary listing still. Longest side meets Etsy’s ≥2000px clarity habit for zoom and search tiles.
Use in toolEtsy · Image size
Etsy Listing Photo Size
Etsy listing photos look sharpest when the longest side is at least 2000px. Start with a 2000×2000 square for search and gallery tiles, or use 2000×2500 when the product reads better tall.
Browser crop · stays on your device
Crop your Etsy listing photo
2000 × 2000
Add a photo to crop
Upload a product shot—or try the sample—then keep the item inside the safe margin before you download.
Size specs
Etsy favors high-resolution listing images. A true 2000×2000 square is the default crop here; switch to 2000×2500 only when height helps the product.
Publish
Export this for Etsy upload.
Listing photo (portrait)
2000×2500 4:5
Optional taller frame when the product silhouette needs vertical room. Still keep the longest side ≥2000.
Use in tool| Asset | Pixels | Ratio | Notes | Action |
|---|---|---|---|---|
| Listing photo (square) Recommended | 2000×2000 | 1:1 | Practical primary listing still. Longest side meets Etsy’s ≥2000px clarity habit for zoom and search tiles. | Use in tool |
| Listing photo (portrait) | 2000×2500 | 4:5 | Optional taller frame when the product silhouette needs vertical room. Still keep the longest side ≥2000. | Use in tool |
Listing photos sell the product—not the shop banner
Buyers judge Etsy listings from small search tiles and then zoom. Etsy’s seller guidance leans on high resolution: keep the longest side at least 2000 pixels so zoom and retina layouts stay crisp.
A 2000×2000 square is the practical primary export for most handmade and vintage listings. It reads cleanly in grids, works as the first gallery image, and avoids letterboxing surprises when Etsy shows a square-leaning card.
Some products—tall ceramics, dresses, framed prints—need extra height. The optional 2000×2500 (4:5) preset keeps the long side at 2500 while staying above the 2000px floor. Do not stretch a soft phone shot to fake those pixels.
Shop banners (3360×840) and shop icons (500×500) are different uploads. Never paste a wide banner into the listing gallery and expect it to look like a product photo.
Good vs weak crop
Same feed frame—keep the subject inside the margin phones actually show.
Crisp product on a clear tile
- True ≥2000px long side
- Subject inside the margin
- Square or intentional 4:5
Soft upscale or banner crop
- Shop banner forced into the gallery
- Tiny phone shot stretched soft
- Product clipped at the rim
Before you upload
Tick these off against your crop preview—nothing is saved.
Related surfaces compared
Similar-looking slots often use different ratios—do not reuse one export for all of them.
Listing photo
2000 × 2000
This page. Primary product gallery still (portrait optional).
Shop banner
3360 × 840
Wide shop header—separate export.
Shop icon
500 × 500
Circular / rounded shop mark—not a product shot.
| Surface | Typical size | Note |
|---|---|---|
| Listing photo | 2000 × 2000 | This page. Primary product gallery still (portrait optional). |
| Shop banner | 3360 × 840 | Wide shop header—separate export. |
| Shop icon | 500 × 500 | Circular / rounded shop mark—not a product shot. |
Why the longest side should be ≥2000px
Etsy listing photos are inspected up close. A longest side of at least 2000px keeps zoom usable and search tiles sharp on modern screens. Upscaling a soft 600×600 file to 2000px does not invent detail—start from a larger capture.
- Prefer a true export at 2000×2000 (or taller portrait) over a soft upscale.
- Keep lighting even so compression does not muddy texture.
- Secondary gallery angles can match the same pixel habit.
Square 2000×2000 vs portrait 2000×2500
Use the square when the product is compact or already framed for grids. Switch to 2000×2500 when height is the story—then re-check the live listing; do not assume every theme crops the same way.
- Default for most shops: 2000×2000.
- Tall products: try 2000×2500 and preview the gallery.
- Keep critical edges inside the safe margin either way.
Listing photo vs shop banner vs shop icon
Three jobs, three artboards. The listing sells one SKU. The banner brands the shop homepage. The icon is a tiny mark in search and favorites.
- Shop banner size — 3360 × 840 header
- Shop icon size — 500 × 500 mark
File requirements
JPG suits product photography. PNG suits flat graphics or logos on white. Prefer sRGB. Keep weight reasonable—buyers browse on mobile data.
- Primary listing photo
- 2000 × 2000 px
- Optional portrait
- 2000 × 2500 px (4:5)
- Clarity habit
- Longest side ≥ 2000 px
- Formats
- JPG or PNG (sRGB)
- Not this slot
- 3360×840 banner, 500×500 icon
Common mistakes
- Uploading a shop banner strip as the first listing photo.
- Shipping a soft upscale instead of a true ≥2000px capture.
- Gluing the product to the extreme edge phones may clip.
- Mixing white-balance across gallery shots so the set looks inconsistent.
How to use the crop tool
Upload a product photo, choose Listing photo (square) or the portrait preset, drag until the item clears the margin, then download. Cropping stays in your browser.
- Prefer JPG for photographs.
- Judge the result at thumbnail size, not only full screen.
- Re-check after Etsy recompresses the upload.
After you download
From this download to a live upload in a few minutes.
- 1
Download the JPG (photos) or PNG (graphics) from the tool.
- 2
In Etsy Seller Hub, open the listing → Photos and upload as the primary or gallery image.
- 3
Check search-tile and zoom previews on phone and desktop.
- 4
If the product feels cropped or soft, re-crop here from a sharper source and replace the file.
Frequently asked questions
What size should Etsy listing photos be in 2026?
A practical primary size is 2000×2000. Keep the longest side at least 2000px. Use 2000×2500 when a taller frame helps the product.
Does Etsy require square photos?
No. Square 2000×2000 is a strong default for grids; portrait 2000×2500 is optional when height matters. Always preview the live listing.
Is this the same as the Etsy shop banner?
No. Shop banners are wide 3360×840 headers. Listing photos are product stills—export them separately.
JPG or PNG for Etsy listings?
JPG for photographs, PNG for hard-edged graphics. Export sRGB either way.
Can I crop Etsy listing photos in the browser?
Yes. This guide includes an in-browser crop—files stay on your device until you download and upload to Etsy yourself.