Profile / logo (recommended)
Recommended720×720 1:1
Practical square for Google Business Profile logos and profile marks. Center the mark—cards are often tiny.
Use in toolGoogle Business · Image size
Google Business Profile Picture Size
Your Google Business logo or profile mark shows small in Search and Maps. Export a clear square, keep the mark centered inside the safe circle, then download in your browser.
Browser crop · stays on your device
Crop your Google Business profile picture
720 × 720
Add a photo to crop
Upload a logo or mark—or try the sample—then keep the full mark inside the circle guide before you download.
Size specs
Square upload, often shown small (sometimes circular or tightly cropped). Wide wordmarks get clipped—prefer a centered icon or stacked lockup.
Publish
Export this for Google Business upload.
| Asset | Pixels | Ratio | Notes | Action |
|---|---|---|---|---|
| Profile / logo (recommended) Recommended | 720×720 | 1:1 | Practical square for Google Business Profile logos and profile marks. Center the mark—cards are often tiny. | Use in tool |
What Google Business shows
Reference sizes and crops—not always separate upload files.
Larger clear square
1080×1080 1:1
Same 1:1 ratio at higher pixels when the source logo is clean vector or printed high-res.
Use in tool| Asset | Pixels | Ratio | Notes | Action |
|---|---|---|---|---|
| Larger clear square | 1080×1080 | 1:1 | Same 1:1 ratio at higher pixels when the source logo is clean vector or printed high-res. | Use in tool |
The profile mark is not the cover and not a post
Google Business Profile uses several image jobs that people mix up when they search “profile picture,” “logo,” “photo,” or the older “Google My Business” name. The profile mark is the small identity badge next to your business name. The cover is a wide landscape header. Posts and gallery photos are often squares that show the place or product—not the logo alone.
A clear 720×720 square (or 1080×1080 when the source is detailed) keeps the mark readable after Google compresses and shrinks it for Search and Maps. Soft screenshots of a website header, or a wide wordmark designed for a billboard, usually fail when the card is only a coin-sized circle or square.
Owners often upload the same Facebook cover or Instagram post into every Google slot. That stretches buildings into the logo hole and leaves empty letterboxing on the cover. Export a dedicated logo square here, then use the cover and photo guides for the other surfaces.
Keep the mark honest. Misleading logos, temporary promo stickers baked into the avatar, and outdated rebrands confuse customers who compare the listing to the storefront. Put offers in Google posts and profile fields—not as microscopic text inside the logo crop.
Good vs weak crop
Same circle mask—corners disappear; design for the tiny comment-size icon.
Reads as a tiny logo
- Mark centered inside the guide
- Simple background
- Clear square export
Clipped or soft
- Wide wordmark cut by the circle
- Cover banner forced into a square
- Soft website screenshot as the logo
Before you upload
Tick these off against your crop preview—nothing is saved.
Related surfaces compared
Similar-looking slots often use different ratios—do not reuse one export for all of them.
Profile picture / logo
720 × 720 (try 1080×1080)
This page. Small identity mark in Search and Maps.
Cover photo
1024 × 576 common
Wide landscape header—different guide.
Square photo / post
720 × 720
Storefront and product posts—usually not the logo file.
Additional photos
Clear, well-lit originals
Interiors, team, menus—separate from the profile mark.
| Surface | Typical size | Note |
|---|---|---|
| Profile picture / logo | 720 × 720 (try 1080×1080) | This page. Small identity mark in Search and Maps. |
| Cover photo | 1024 × 576 common | Wide landscape header—different guide. |
| Square photo / post | 720 × 720 | Storefront and product posts—usually not the logo file. |
| Additional photos | Clear, well-lit originals | Interiors, team, menus—separate from the profile mark. |
Profile picture vs photo vs cover
People mix up three uploads: the small logo beside the business name, square photos of the place or product, and the wide cover at the top of the profile. This page is only for the logo / profile mark.
Use the photo guide when you are posting a square storefront or product image. Use the cover guide when you are updating the landscape header.
- Logo / profile mark → this page
- Square posts & gallery photos — storefront and product cards
- Wide cover photo — landscape header
Logo composition for tiny cards
Design for the smallest placement first. If the mark fails at Maps-card size, larger placements will not save it. Prefer a centered icon or a short stacked wordmark that fits inside the guide.
Transparent PNG marks with hard edges often look cleaner than a photo of a physical signboard—unless your brand is the photographed sign and it still reads when tiny.
- Avoid horizontal wordmarks that only work on a website header.
- Skip taglines inside the logo crop—put them in the business description.
- High contrast beats thin grey lines that vanish after compression.
- Do not bake temporary sale stickers into the lasting profile mark.
File requirements
PNG is ideal for flat logos. JPG suits photo-based marks. Prefer sRGB. A clean 720×720 file is a dependable upload; larger same-ratio masters help when the source is clean vector.
- Recommended square
- 720 × 720 px
- Larger clear master
- 1080 × 1080 px
- Shape
- Square upload; often shown small / circular
- Formats
- PNG for logos; JPG for photo marks
- Color
- sRGB preferred
- Not a substitute
- 1024×576 covers or Facebook banners
Common mistakes
- Uploading the cover photo as the logo.
- Using a wide Instagram story frame as the profile mark.
- Leaving the only readable letters in the corners the mask clips.
- Shipping a soft screenshot from the old website header.
- Confusing this slot with a Google post image of the storefront.
How to use the crop tool
Upload your logo or mark, choose Profile / logo (720×720), drag until the full mark sits inside the guide, then download. Nothing is uploaded to our servers for cropping.
- Use 1080×1080 when the source is highly detailed.
- Prefer PNG for flat brand marks.
- Open the cover or photo guides next if those slots still need fresh crops.
After you download
From this download to a live upload in a few minutes.
- 1
Download the square PNG (or JPG) from the tool.
- 2
Open Google Business Profile → edit business information / logo / profile photo.
- 3
Upload the file and confirm the small preview still shows the full mark.
- 4
Check the listing on your phone in Search or Maps.
- 5
If letters clip, switch to an icon-first lockup and re-crop.
Frequently asked questions
What size is a Google Business profile picture in 2026?
Use a clear square. 720×720 is a practical default; 1080×1080 helps when the source is detailed. Keep the full logo inside a circular-safe center—listings often show the mark small.
Is Google My Business logo size the same thing?
Yes. Google My Business was the older name for Google Business Profile. The logo / profile picture is still this square identity mark.
Is the profile picture the same as a Google Business photo?
No. Photos and posts often show the storefront or product. The profile picture is the small identity logo. See the photo guide for 720×720 place photos.
Can I use my Facebook profile photo?
Reuse the artwork if it is already a clean square mark. Re-crop here so wide social banners and cover strips are not forced into the logo hole.
PNG or JPG for a Google Business logo?
PNG for flat logos with hard edges. JPG for photo-based marks. Prefer sRGB either way.
Why does my logo look cut off on Maps?
Wide wordmarks and corner detail get clipped when Google shows a tight crop. Redesign for a centered icon, or place a simplified mark inside the guide.
Is this the cover photo size?
No. Covers are wide landscape frames (commonly 1024×576). Use the cover guide for the header.