Stories / Reels ad (practical)
Recommended1080×1920 9:16
Full-screen vertical for Stories and Reels placements. Protect UI bands.
Use in toolMeta Ads · Image size
Meta Story Ad Size
Meta Stories and Reels ads fill the phone at 1080×1920. Keep the offer out of top and bottom chrome, then download a clean 9:16 frame.
Browser crop · stays on your device
Crop your Meta story / Reels ad
1080 × 1920
Add a photo to crop
Upload a vertical frame—keep headlines out of the top menu and bottom CTA zones.
Size specs
Vertical ads only. Feed square/4:5 creative belongs on the Meta feed ad guide.
Publish
Export this for Meta Ads upload.
| Asset | Pixels | Ratio | Notes | Action |
|---|---|---|---|---|
| Stories / Reels ad (practical) Recommended | 1080×1920 | 9:16 | Full-screen vertical for Stories and Reels placements. Protect UI bands. | Use in tool |
Full-screen ads lose the edges first
Stories and Reels placements put your creative under profile chips, progress bars, captions, and swipe-up or CTA bars. A practical 1080×1920 (9:16) master matches the phone, but the safe band is shorter than the full canvas.
Feed ads at 1:1 or 4:5 do not fill this slot cleanly. Letterboxing wastes attention; stretching warps products. Export vertical on purpose.
Organic Instagram Stories use the same pixels with different sticker habits. Re-check ad chrome even if you reuse a Story master.
Preview Facebook Stories, Instagram Stories, and Reels separately in Ads Manager—button stacks are not identical.
Good vs weak crop
Same full-screen frame—top and bottom UI chrome cover anything glued to the edges.
Offer in the mid-band
- Product centered in the vertical safe band.
- CTA text clear of bottom UI.
- True 9:16 with no letterbox bars.
Headline under the CTA bar
- Square feed file stretched tall.
- Price glued to the very bottom edge.
- Logo hidden under the profile chip.
Before you upload
Tick these off against your crop preview—nothing is saved.
Related surfaces compared
Similar-looking slots often use different ratios—do not reuse one export for all of them.
Stories / Reels ad
1080 × 1920
This page.
Feed ad
1080 × 1080
Separate feed guide.
Organic Story
1080 × 1920
Same pixels, different chrome.
| Surface | Typical size | Note |
|---|---|---|
| Stories / Reels ad | 1080 × 1920 | This page. |
| Feed ad | 1080 × 1080 | Separate feed guide. |
| Organic Story | 1080 × 1920 | Same pixels, different chrome. |
Leave room for Meta’s UI
Treat the outer top and bottom as reserved. Put the brand mark and price where a thumb still sees them after stickers and buttons draw on top.
When to use the feed guide instead
- Meta feed ad size — 1:1 and 4:5
- In-stream cards on Facebook/Instagram Feed
- Carousel slides that must match square habits
After you download
From this download to a live upload in a few minutes.
- 1
Download the 9:16 export.
- 2
Upload as Stories/Reels creative in Ads Manager.
- 3
Preview each vertical placement on a phone-sized frame.
- 4
Keep a separate square/4:5 master if you also buy feed.
Frequently asked questions
What size are Meta Stories ads?
Practical creative is 1080×1920 (9:16). Keep offers out of top and bottom UI bands.
Do Reels ads use the same size?
Usually the same pixels. Chrome differs—preview Reels placements separately.
Can I reuse an Instagram Story as an ad?
Often as a starting master, but re-check ad CTA chrome and export a clean file for Ads Manager.
What size are feed ads?
Use the Meta feed ad guide for 1080×1080 and 1080×1350—not this 9:16 page.